La Pieve's new homepage on a laptop, on a sunlit travertine ledge
All work

HospitalityPublic

A place that finally feels online like it does in person.

Website · Brand · Content

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La Pieve's previous website — a dated design with a purple navigation barThe old La Pieve site's surroundings page, with a broken Twitter widgetBEFORE
La Pieve's new website — an aerial film of the estate, shown full screenAFTER

What we found

The moment we walked in.

A beautiful estate with an outdated site that gave away almost nothing. None of the experience came through. Not the place, not the surroundings, not the things to do while you’re there.

The fix

A place that finally feels online like it does in person.

What we built

A cinematic site that gives you the full picture before you arrive. Warm Tuscan colours, slow scrolling, real photography, and a map to explore the estate and what’s around it.

The interactive estate map on a laptop, the olive groves selected
An interactive map of the estate. The farmhouse, the pool, the stables, the olive groves.
The experiences page on a laptop, with the language switcher open
Experiences in four languages. The old site only spoke Italian.
The booking request form on a laptop
A request form. The booking link used to live two clicks deep.
The day-trips section, a row of nearby Tuscan destinations in photographs
The whole of Tuscany next door, shown in photographs, not a list.
The Blu room page on a tablet — a full gallery of the room and its view
The rooms, shown properly at last. A full page of photography each.

What changed

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